The gap between a message and a pipeline.
Export enquiries often begin in WhatsApp, but the next action is scattered across people and tools. The product story had to make that operational gap immediately legible.
From export enquiry to next action.
A WhatsApp-first sales operating system that unifies lead intake, follow-up, and pipeline visibility.
- Sector
- B2B SaaS
- Year
- 2026
- Scope
- Product / Digital
- Status
- Live release
Premise
Sales work should not disappear between a message, a spreadsheet, and someone’s memory.
One sequence. One operating layer.
We organised the experience around a clear chain: capture the lead, preserve the context, assign the follow-up, and keep the whole pipeline visible.
A product story built around action.
The resulting digital system leads with the working behaviour of the product—making an abstract workflow feel concrete, useful, and ready to adopt.
01 / CaptureLead intake
02 / ContinueWhatsApp follow-up
03 / SeePipeline visibility